Writing a sales letter is comparable to creating a
hypnotic script. The hypnotist recites the script to a
person in order to persuade them to focus on
something that will change their mind or behavior.

One of the simplest ways to get your prospects to
focus on your ad is to get them to relax and trigger
their imagination.

You can get them to relax by just suggesting they
do something relaxing. It could be by telling them to
turn on some relaxing music, get comfortable, close
their eyes for a few seconds, etc. The more relaxed
your prospects are the more receptive they will be
to your suggestions or message.

You can trigger your prospect’s imagination by using
imaginative suggestions. An example: Imagine being
totally free from debt. That single suggestion can
create emotions and mental scenes in your prospects
mind. Those emotions and mental scenes then can
persuade your prospect to buy.

There are many ways to trigger their imagination.
You could have them imagine past memories, past
feelings, future experiences, future emotions, present
events, etc. It could be a pleasurable or painful
experience that influences them to buy your product.

In conclusion, the goal of your sales letter is to
change your prospect’s mind or behavior so they
buy your product. Relaxation and imagination are
two powerful tools of persuasion. People relax and
imagine all day long on their own without realizing it.
You’re just simply suggesting it to them in your sales
letter.
—-
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Sales Letter Templates!” Just add your product info
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The BusinessMakers interview T. Harv Eker president and founder of Peak Potentials Training, one of the fastest growing business and personal success training companies in North America and author of Secrets of the Millionaire Mind. Eker talks about how the way people think and feel about money actually has a signficant impact on their ability to generate wealth. He was originally a successful owner of a chain of fitness clubs and then decided that his strategies were something that could be taught that most people were not learning. T. Harv Eker teaches live courses which you will hear about in the interview.

Click here to listen to T. Harv Eker’ Interview

Have you ever wondered how so many beauty salons, web design companies, attorneys or Mexican restaurants can exist in the same geographic area? Especially in small populated areas? Maybe the demand is high. Or, perhaps some of these businesses have set themselves apart by targeting a niche market.

A niche is a special area of demand for a product or service. Not all beauty salons, for example, are created equal in price, customer service, convenient location and hours, scheduling, stylist expertise and so on. The same is literally true for all businesses; web design, marketing consultants, hardware stores, attorneys. The list goes on.

Creating a niche and marketing to both your general and niche markets is a smart business and marketing strategy. You cannot expect to start a business with millions of world wide competitors (via the Internet), hundreds or thousands of regional competitors and a dozen or more local competitors, and instantly, or easily, gain a fair market share without creating a niche market.

Every business has a niche. The key is identifying what that niche is. An online retailer like Amazon.com has a different niche than competitors Barnes & Noble or Borders who rely more on developing a local presence and foot traffic. A few years ago DHL came out with a brilliant commercial pitting itself against the leading overnight delivery service. DHL did not claim to be number one or lower priced. Instead they capitalized on a niche market, being number two and a reliable back up service when you, the consumer, need it most. It was a brilliant campaign.

Identifying or creating a niche means digging deeper into what sets your business, product or service apart from the competition. The typical marketing question is “Why would I buy from you instead of Company X?” Your answer will likely just scratch the surface and match what many competitors could claim. This is where you dig deeper. Look at your location, hours of operation, years of experience, price point, friendly staff, response time to customer inquiries or processing orders, the quality of your product or delivery of your service, personalized attention, and so on.

For example, marketing easy access to your business from a major road or highway is a niche that should drive traffic and make sales soar. If you are the only video store in your area play it up. If your video store carries a large selection of hard to find movies in VHS format and stays open until midnight, those are two more niche markets. Being a new wholesale supplier in a regional area is big news to your local city as well as the region, creating multiple niches for your business overnight. Claims of being the first, the only one or the original are unique niche selling points that no one else can (legitimately) claim. Do not wait for your industry or market to become saturated to identify and market your niche. Start now. Work both your general market as well as your niche market to develop a solid foundation for success so you can survive when competition does heat up. As your business grows or your industry changes so will your niche opportunities grow and change.

© 2006 Gabrielle Melisende. All rights reserved worldwide. Reprint rights: You may reprint this article as long as you leave all of the links active, do not edit the article in any way, give author credit and follow all GoArticles.com publisher guidelines.

Gabrielle Melisende, founder of Destination Graphix, offers graphic design, web design and website solutions, advertising, marketing strategies and copywriting services. She writes and designs Eye On Leander (dist. 14,000+).

“Where do you want to be in five years?”

You likely heard this question long before launching your quest to be a small business owner. And though it may sound like a cliché, it’s one you should try to answer. After all, business success is all about making progress towards a goal. But first, you must know where you’re going and, perhaps more importantly, why.

Every entrepreneur should include mission and vision as part of their planning process. They help jump-start your thinking and provide guidance in making critical decisions, and supply motivation to plow through the details and minutiae that accompany every new enterprise.

Note that mission and vision are not merely things you codify into statements and post on the wall. They are, in fact, processes that help you make an objective assessment of proverbial “big picture” of your business and the environment in which it exists. With that understanding, you are better able to make decisions, shape policies, and implement other practices that will help you capitalize on opportunity and cope with challenge.

Find your Focus Building mission and vision into your business planning is not always easy. Brian Ward, C.H.R.P., a principal with Affinity Consulting and a specialist in the development of quality management systems, notes that, “achieving a balance between ‘dreaming’ about a desired future state and living in the current state is difficult . . . There is a constant tug-of-war going on between dealing with ‘current reality’ and developing a lofty vision of who we want to be, what we want to do and what we want to have.”

Here are some tips for stretching your vision to include the day-to-day and the big picture . . . plus everything in between:

Give Your Business a Periodic Check-up
Take time out from the daily routine and force yourself to examine more long-term metrics, such as what’s happened in your business over the past couple of years. A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) will provide a clearer picture of what brought you to this point, and how conditions might evolve in the future.

Look Beyond the Boundaries of Your Business
Competitors and other forces beyond your control will influence much of what you decide and accomplish. As you examine the trends that influence all aspects of your business, learn how they came about and why.

Don’t Fear the Downside
Even the most optimistic vision faces challenges, risks, and even threats. These are issues that should be acknowledged and understood, not ignored. Author, columnist, and motivational speaker Jim Stovall notes that, “we should never fear the facts. We should, instead, fear being ignorant or uninformed. If you know where you are, who you are dealing with, and fully understand all the terms and conditions, coming up with a mutually-satisfactory outcome in either your personal or professional life is usually fairly simple.”

Consult Advisors
Few resources are more valuable than an informed, objective perspective capable of identifying trends in your business sector, new developments, and who’s succeeding and why. The best advisors are those who will tell you what you need to hear, and help you make decisions for taking appropriate action.

Don’t “Set and Forget It”
Change is inevitable, so your mission and vision should be equally as flexible to reflect current realities, and keep you looking forward.

Give It All You Got
Just as achieving small business success requires a total commitment on your part, so too should be process of developing your mission and vision. Author and enterprise leadership consultant Jamie Walters sums it up this way:

“While there may be many reasons that something isn’t happening the way we’d hope or envisioned it, one common cause is that we really haven’t envisioned it at all—we’ve simply thought about it in an abstract or intellectual way . . . A half-hearted, partial-focus effort yields a like-quality result.

In contrast, if we want to bring something about—an organizational vision, attracting a certain quality of client or project, a writing or art project, a collaborative effort, or any number of other endeavors or outcomes—we might remember that a whole-hearted effort will bring about a fuller, richer, truer result.”

Have you ever wondered why some people seem to get rich easily, while others seem destined for a life of financial struggle?

Do you think that the difference is found in their education, intelligence, skills, timing, or their choice of jobs, businesses, or investments?

The surprising answer is: None of the above!

It has everything to do with your “financial blueprint”. You can learn about this blueprint, AND permanently change it in order to start living a life filled with abundance–with ease!

T. Harv Eker is author of the #1 NY Times bestselling book, Secrets of the Millionaire Mind™, and his programs have changed the lives of hundreds of thousands of people all over the world.

In his book, Harv teaches you how to identify your “financial blueprint” which is our ability to be successful. This is often limited by how high your blueprint is set for, much like a thermostat limits the temperature in a room. Unfortunately, as I quickly learned, many of us have an extremely low blueprint due to the conditioning we received as children. It’s no one’s fault, but simply the way it is for so many of us.

But–and this is big–you can learn to RESET your blueprint for a higher level of success.

Do you remember the first time you tried riding a bike? It was hard, but after lots of practice and maybe a bit of falling down, you suddenly found your balance and began riding with ease. Well, that feeling of suddenly being able to ride is exactly how I feel about money since attending Harv’s program. And I think you’ll feel the same way after you’ve attended the Millionaire Mind Evening.

And the best part? Your only investment is a few hours of your time!

I know, I know. Believe me–I was skeptical at first too. You just have to attend in order to understand and you have absolutely nothing to lose. That’s why I’m encouraging you in the strongest possible way to do whatever it takes to be at this event.

In this profound seminar you will learn:

The hidden cause of almost all financial problems

How your childhood conditioning is affecting you financially today

How to RESET your financial thermostat for automatic success

How to train your “mind” to work for you, instead of against you

Yes, I Want a Millionaire Mind!

There are currently events scheduled in cities all over North America including… Chicago (Feb 13)… New York (Mar 27)… Toronto (Apr 18)… Calgary (Apr 25)… Los Angeles (May 2)… plus 5 more cities!

Visit the link below TO REGISTER your seat and get the most recent list of upcoming events:

Millionaire Mind Evening

Plus, at the end of the evening you’ll receive a bonus worth over $2500!

By the way, if you can’t attend one of the live evening events you can participate in a Millionaire Mind TeleClass from the comfort of your own home. The next TeleClass date is coming up very soon and we have two times to choose from - 4:00 p.m. Pacific time (7:00 p.m. Eastern) or 7:00 p.m. Pacific time (10:00 p.m. Eastern). Visit this link to reserve your space on one of these calls right now!

Millionaire Mind Teleseminar

(NOTE: Be sure to check the website above for a current event schedule.)

I hope you take advantage of this rare and amazing opportunity to transform your financial health–I did, and I’m glad.

While having a Web site and print marketing materials is important for businesses of all sizes, having a blog may be one of the best ways to market your business. Blog is the shortened form of "Web log" and having one allows you to post information about your business on a regular basis. The reason that blogging is such a popular marketing tool is because having a blog offers so many benefits. Blogs are versatile and can be used to improve your business in many ways. Understanding how a blog can help your business is the first step to blogging for marketing purposes.

Blogging Improves Web Traffic

Everytime you update your blog, a little shiver runs up Google’s spine. This is really no joke. The search engines love blogs because they are updated frequently. Having a blog is one of the best ways to improve your search engine rankings. Content the King reigns here. Pepper targeted keywords into each post you make, drive traffic from your blog to your Web site, and promote your products and services all in one place. Blogging is a sure fire way to generate more traffic to your site.

Blogging Can Make You Extra Money

You can really put your blog to work for you in many ways that will help you to make extra money. You can promote your affiliate products in your blog and include links to order pages. You can use programs like Google AdSense in your blog and earn commissions when your readers click on those advertisements. You can even join referral programs where you promote the services of other businesses and collect a commission each time someone places an order using the link you use on your blog. But most importantly, you can drive your readers (Read: potential customers) to products and services within your own site.

Blogging Can Build Relationships with Customers

Having a blog is a great way to let your customers get to know you so you’re more than just another online business. Blogging help build relationships. People are more inclined to buy from people they know (or feel like they know), so the more you can build your relationships, the more successful you’ll be in selling your products and services.

The Power of Multiple Blogs

My recommendation is to always have a blog installed on your own site. There are a couple of great blogs that I recommend: Wordpress and Textpattern. They install easily and can be heavily modified so the integreate into any site. That being said using free online services like blogger can drive traffic to your site by adding links to your site in the posts. Running multiple blogs can help greatly with the search engine ranking since a major criteria tht they loook for is relevant inbound links. And as an added bonus, readers of your other online blogs are more likely to become customers. Why? If they click the links in these posts, they have already found value in what you are saying, thus more likely to be interested in more. The purpose of multiple blogs is to have several places where you can filter people into your site. Consider it free advertising.

Stop, take a deep breath, and examine your life. Are you excited about your current career? Are you earning the salary you want or even deserve? Many people feel stuck in a rut because they are not making the kind of money that they once thought they would. The good news is that you can take control of your situation and pick yourself up out of that rut. Everyone deserves to be a millionaire, even you!

What are the benefits to creating your own wealth? First of all you will have freedom to do anything you want, whenever you want. You can pack up your family and take a trip to Europe on a moment’s notice if you want to. You can determine when you will work and when you will take breaks. You have eliminated the obligations to anyone else including a manager that may be a nuisance.

Building your own wealth enables you to leave the corporate world behind. The corporate world can be very rigid in that you have minimal control over your promotion schedule. Most companies have a set promotion schedule and cap off the amount of your salary increases and bonuses. This stifling condition can be a thing of the past.

Along with newfound freedom come increased family time and a life style that is comfortable and relaxed. You will have the security of plenty of money to spend and retire on. You will feel in control of your life and finances. This personal empowerment is amazing and can add new vigor to your mind and body.

Enjoying your wealth sounds amazing, right? Why isn’t everyone a millionaire? Why doesn’t everyone seek out personal empowerment and the security of money? There are several reasons as to why the majority of people are not millionaires. A major reason is that most people don’t have a system to make it happen. They simply do not understand how to go about building their own wealth.

Many people also believe that they don’t have the ability to create wealth. They feel the notion of being a millionaire is impossible and only available for the “chosen” ones. Some people feel that being wealthy is wrong and greedy. This mindset needs to be adjusted because being wealthy is a positive venture that is possible for everyone to achieve.

To conquer these misgivings people should seek out a structured system that will help them create wealth. Look for a mentor or coach that is successful so they can help guide you along the process. For example, a mentor can teach you how to structure your business so you can take advantage of tax breaks that will decrease your taxes by 60-70%. A mentor can advise you on how to set up your business properly to avoid being sued.

Another stumbling block to wealth is if you are stubborn. Stubborn people may think they know everything. If you want to create wealth then you need to leave your ego at the door. Having an ego can hinder your chances of being successful.

Additional tips to creating your own wealth include:

* Follow the piles of cash. Find people who have successfully created wealth and learn from them. Remember, it’s not only what you know, but who you learn it from. Learn from someone who is more successful then you.

* Learn the tricks of the trade from someone that has actually built wealth and not just written a book about it.

* Forget the past. It does not matter who you are or where you came from. Everyone deserves to be a millionaire.

Matt Bacak, The Powerful Promoter and Entrepreneur Magazine e-Biz radio show host, and now a “#1 Best Selling Author” in just a few short hours, has helped thousands of clients target his specialty, opt-in mail direct marketing systems. The Powerful Promoter is not only a sought-after internet marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their online marketing strategies. For more information, visit Bacak’s site at http://www.powerfulpromoter.com or sign up for his Powerful Promoting Tips at http://www.promotingtips.com

The Law of Attraction in Marketing applies to the attraction of your customers, the influx of cash you’re receiving, and the readership of your newsletter or ezine. You can’t get away from it. When someone needs something, the universe will answer by putting the answer they need dead in front of them. Call it an attraction. I can’t tell you what your unique position is in the universe. You must figure that out for yourself, however, I can tell you that you are responsible for your customers.

It will be one of the most vital parts of any online business you have. I am not saying “build it and they will come.” Anyone who has been in this business for long enough knows that they must put forth an effort on their own part to make it in the Internet world. Sure you might have some people just happen by the information you have, however it is 10 times more likely that you will not be receiving sales or sign ups without telling people about it. Hey, its the nature of the beast. You want to be in business for yourself, so you have to do some self promoting in order to get where you are going.

Now what we really want to talk about is how this really applies to your business and what you want to accomplish. You have the ability to get all the business that you need to be a success. You know that people say the money is in the list, right? If you haven’t heard the phrase you are relatively new and that’s ok. It means that you must build your own prospect opt-in list. That can be the basis of your sales process.

Yes, there are people who can send an email and have $20,000 dollars within 24 hours or more, but what they don’t tell you is that they have been telling people about the product coming out. They have been setting up the anticipation for the products release. Then when people see the emails saying “here it is” people jump on it immediately. This is one way the Law of Attraction works for you. Through the effort you have placed in “Promoting” the product you are getting money back in return. And guess what, it really wasn’t that hard to send that email out after all was it?

When you have your own subscriber base, they are 10 times more likely to produce sales for you on a repeat basis. Why? Because you are continually giving them good quality information that they can use on a regular basis. When you send out that solo advertisement to them they don’t mind hearing from you about a new product that you are endorsing. Hey, they actually expect it. How does this apply to the Law of Attraction? You have attracted many potential customers through building trust with them.

The Law of Attraction recognizes you as a human being and allows you to be such. As strange as it may sound, customer have been proven to be more receptive to personal information about the the person sending the information than someone who is just sending advertisements to them or “business only” emails. They like to know that you are a real person. They enjoy knowing what is going on inside your life. It makes them feel normal, accepted.

There are many great examples of how you can see the Law of Attraction at work in your life. Have you have been without the money to promote your business? Well there are many solutions to that problem. You can contact website owners and ask them if they would like to create a joint venture with you, exchange advertisements to send to your groups, or even write an article to give to ezine owners to use on their website or to send to their readers. You could even exchange links or ask for a one way link from their site. Do you know what you will get from your efforts? Free traffic and possibley sales too.

I hope that through writing this information to you today that you understand what the Law of Attraction means to you and your business. Just remember to read the blog as it will outline in greater details what the Law of Attraction means in you business life. It will tell you in much more specific detail what you need to do to recognize it and utilize it in your life.

Shawn Casey has helped hundreds of thousands of internet business owners grow their business by growing themselves. He offers a free internet business startup kit and tons of free marketing tips on his Big Dog Internet Marketing Blog (http://www.ShawnCasey.com)

Are you an entrepreneur that has started a business? Do you want your business to not only make a profit, but become a multimillion dollar empire? Do you have the drive and passion to push your business to the number one spot and make millions? If so, then you need to understand and implement the seven golden keys to building a multimillion dollar empire.

This article describes the sixth golden key to building a multimillion dollar empire and why you should apply it to your business. This information is the nuts and bolts you need to focus on. Take a hard look at your business to make absolutely certain that you are implementing this golden key.

Golden Key #6: “Obtain Customers Online and take them Offline Quickly.” Your Internet business may be primarily run online; however you need to integrate your online and offline efforts to build a multimillion dollar empire. While the Internet can produce profitable results and bring in leads, it is only one medium through which you can promote and grow your Internet business. It is imperative that you create a comprehensive business system that utilizes the strengths of both online and offline ventures to maximize your profit and build a multimillion dollar empire.

What do you mean by obtaining customers online? Obtaining customers online refers to the leads that you generate online for your business. For example, you can obtain leads through auto responders, web marketing, and web articles. Web marketing entails marketing resources such as Google Adwords campaigns. Google Adwords campaigns are not only beneficial ways to obtain customers, but cost significantly less then marketing on television, radio, or in newspapers.

Marketing your product or service through the Internet is the by the far the quickest and cheapest way to reach customers. Plus, a Google Adwords campaign will bring in targeted customers that are actively seeking out your product or service. Marketing on the Internet enables you to obtain customers without extra effort, 24 hours a day, and 7 days a week. The customers that you obtain online also tend to be more educated and will have the money to purchase your product.

Now that you have obtained a customer online, you need to take them offline as soon as possible. This means that you need to contact the customer personally to provide a high touch of service. You should call them on the telephone after they have purchased your product or service. This will set you apart from the crowd and establish a positive relationship with the customer. The customer will be more apt to buy from you in the future because you are very personable. Avoid sending just an email to the customer after the sale. An email is still impersonal and you shouldn’t hide behind your computer.

Essentially you should implement diverse marketing efforts to reel in customers online. Follow up offline with the personal touch of a phone call that can yield to repeat business in the future.

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.promotingtips.com or http://www.powerfulpromoter.com

Are you an entrepreneur that has started a business? Do you want your business to not only make a profit, but become a multimillion dollar empire? Do you have the drive and passion to push your business to the number one spot and make millions? If so, then you need to understand and implement the seven golden keys to building a multimillion dollar empire.

This article describes the fifth golden key to building a multimillion dollar empire and why you should apply it to your business. This information is the nuts and bolts you need to focus on. Take a hard look at your business to make absolutely certain that you are implementing this golden key.

Golden Key #5: “Focus on Leads, Lead Generation, and Profit Generation.” Leads are the oxygen to your business. Leads bring in new business, profits, and promote repeat business. Leads are the heart and soul of your business operation. Therefore, you need to target in on your lead and profit generation systems to build a multimillion dollar empire.

How should you implement a lead generation system? Lead generation systems are composed of several different sources of leads. For example, you can gain leads from web articles that provide pertinent information to potential customers and prompt them to go to your website. You can advertise directly on the Internet using Google Adwords. This can create leads.

Another option is to participate in a joint venture. A joint venture enables you to partner with a business that has a complementary product or service. You can swap your customer lists thus increasing the number of leads for your business.

Creating a powerful squeeze page for your website can also snag quality leads that you desire. Quality leads are those that more often yield in a purchase and repeat purchases. Repeat business can bring a substantial amount of your profit. Therefore, it is a good idea to maintain a business relationship with customers so you can market to them over and over. In return they will, hopefully, buy your products and services over and over.

Leads can also be generated through referral. Encourage customers to refer your website, product, and service to their friends and colleagues. Offer incentives such as coupons and free bonus reports that will increase the amount of quality leads.

Profit generation is based on your lead generation, business and marketing models. Isn’t profit the major reason why you started your own Internet business in the first place? Therefore, focus on leads, lead generation, and profit generation to bring you one giant step closer to a multimillion dollar empire.

Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.promotingtips.com or http://www.powerfulpromoter.com